Approach
01 — Curiosity drives every project.
Every project begins with a question, observation or fascination rather than a predefined outcome.
02 — Every object should reward a second look.
The most interesting objects reveal themselves gradually. Initial curiosity is followed by understanding.
03 — There is no fixed aesthetic.
Projects may differ in appearance, material or production method. The common thread is the way they are conceived.
04 — Constraints are opportunities.
Material, production methods and construction are not limitations but active contributors to the design.
05 — Simplicity is earned.
Reduction is never the starting point. Complexity is explored first, then refined until only the essential remains.
06 — Making is part of designing.
Design does not stop at the concept. Prototyping, making and refining are essential parts of the creative process.
07 — Every decision must have a reason.
Whether aesthetic, technical or material, every choice should contribute to the integrity of the object.
08 — Production shapes design.
The way an object is made is as meaningful as its final appearance.
09 — Design should invite dialogue.
The best objects encourage questions, interpretation and conversation rather than immediate certainty.
10 — Create with conviction.
Never design simply to satisfy a brief or imitate existing products. Every project should contribute something original: whether through construction, materiality, simplicity, production, aesthetics or the underlying idea.
